01 / 07 · Weekly free spine

Read both surfaces

App Store and web/GEO, before anything is written. This is the ASO and GEO audit that starts every week.

What is GEO for SaaS websites and how do I start optimizing for AI answers?

GEO (generative engine optimization) is making your website answer buyer questions clearly enough that ChatGPT, Perplexity, Gemini and Google AI Mode describe and cite your product correctly. To start, read your site and App Store listing in one sitting, list the buyer questions neither one answers, and write a direct answer page for each.

The step

What it is

Read both surfaces is the first pass of the week. You look at the App Store listing and the web/GEO pages for the same product, in the same sitting. PROMACHOS keeps those two reads together so the week starts from what is already public.

What GEO means in this step

GEO (generative engine optimization) is making your pages answer product questions clearly enough that AI answers from ChatGPT, Perplexity, Gemini and Google AI Mode describe the product accurately. You will also see it called answer engine optimization (AEO), AI search optimization or LLM SEO. In this read, the GEO pages are the ones that should answer the same questions as the listing: what the product is, who it is for, and how it compares.

The full background is in what is generative engine optimization.

The reason

Why it exists

App Store work and web work fall out of step when they live in different weeks. A listing can be current while the site still describes an older version, and the reverse happens too. One pass across both surfaces is what the rest of the spine is built on.

The week

What you do this week

  1. Pick the product for the week: GatePeek, ForeDue, MeterEase, or VerAuth.
  2. Read the live App Store listing: subtitle, description, what’s new, and the screenshot text.
  3. Read the live site, including the pages that should answer the same questions on the web and in GEO.
  4. Mark what is current. Leave drafting for the next step, Name the gaps.

The handoff

Inputs and outputs

Inputs

  • The live App Store listing
  • The live site and its GEO pages
  • Last week’s note, if one exists (from note what actually moved)

Outputs

  • A read of both surfaces for one product
  • A written mark of what is current, thin, missing, or stale, ready for Name the gaps

Questions about this step

What is GEO for SaaS websites?
GEO (generative engine optimization) means your pages answer buyer questions clearly enough that AI answers describe and cite your product accurately. Classic SEO aims at ranked links, and GEO aims at the answer itself. More in the GEO guide.
Is GEO the same as answer engine optimization?
The terms overlap. GEO, answer engine optimization (AEO), AI search optimization and LLM SEO all describe getting a product described correctly inside AI-generated answers.
How do I start optimizing for AI answers?
Read your site and your App Store listing in the same sitting. Write down which buyer questions neither one answers. Those become the gaps you draft for in the next step.

Request access

Put your app or site in the queue.

Tell DK4G what you ship. A person reads every request. There is no public signup, and nothing here publishes or spends on its own.

You can also email access@promachosai.com directly.

What do you want to grow?

We use this only to reply about access.